Business Aviation Insider - January/February 2014 (PREVIEW) - (Page 5)
The Ofﬁcial Member Publication of NBAA
The Ofﬁcial Member Magazine of NBAA
President and CEO
Senior Vice President, Communications
Amy Freed Stalzer
Art Direction, Design & Photography
Advertising & Sponsorship Sales
Strategic Partnerships &
Business Aviation Insider (ISSN 2158-088X)
is published bimonthly by the National Business Aviation Association (NBAA), 1200 G St.
NW, Suite 1100, Washington, DC 20005, (800)
As the official Member magazine of NBAA, it
provides essential content for companies that
rely on general aviation aircraft to help make
their businesses more efficient, productive and
successful. It is an essential resource for all
NBAA Members, regardless of the size of their
© Copyright 2014 by the National Business Aviation Association. All rights reserved. Content may
not be used, reproduced, redistributed or translated without written permission. Direct requests
Read the Business Aviation Insider digital edition
online or download the mobile app
at www.nbaa.org/insider. NBAA welcomes
comments at firstname.lastname@example.org.
View advertising opportunities online at
Business Aviation Insider is mailed only to NBAA
Members, and only Members have full access
to digital edition and mobile app content. Print
subscriptions are free to all Member employees,
included in the annual dues. Submit address
changes and subscription requests online at
www.nbaa.org/mynbaa. Non-Members may
subscribe by joining NBAA at www.nbaa.org/
Five years on, no plane no gain message remains
important in 2014 and Beyond
Business aviation is an essential industry - that's the message that NBAA
and the General Aviation Manufacturers Association (GAMA) wanted
to convey when the two associations launched the No Plane No Gain
campaign five years ago.
As you may recall, those were especially trying times for business
aviation. When the world economy nosedived in the autumn of 2008,
many industries felt the pain. But after executives from America's auto
manufacturers flew to Washington, DC aboard business airplanes to ask
By ed Bolen
for taxpayer bailouts, all of business aviation was subjected to scathing,
NBAA wanted to set the record straight, so the No Plane No Gain campaign focused on
piercing the mischaracterizations about business aviation, and ensuring awareness among policymakers and opinion leaders that business aviation is vital to the national economic interest,
generating over a million jobs. It also provides a lifeline to communities with little or no airline
service and helps thousands of businesses of all sizes be more productive and efficient. In addition, business aviation provides emergency and humanitarian services to people in need.
Since early 2009, NBAA and GAMA have been taking this positive message about business
aviation directly to Capitol Hill every day. We also have taken this message to the states.
It's a message that's resonating with government officials. Today, a majority of the members of
the House of Representatives are in the House GA Caucus, nearly 50 percent of U.S. senators are
in the Senate GA Caucus, and governors from 49 states have proclaimed the industry's value.
We have been successful in communicating that value because we have consistently told our
good-news story, while finding new ways to keep that message fresh, relevant and compelling.
We have taken a multimedia approach, running a series of TV, print and online ads and sharing our message through major television and other news outlets. We also have maintained a
dedicated website (www.noplanenogain.org) and used social media like Twitter and Facebook to
spread the word.
NBAA and GAMA also have commissioned a series of studies and surveys that demonstrate
that business aviation works for all kinds of companies, in good times and bad times.
But we have not just relied on data. For example, we asked 10 CEOs from well-recognized
and respected organizations to explain how using business aviation has contributed to their
company's success. We've compiled their testimonials into a publication called Top Ten, copies
of which are bundled with this edition of Business Aviation Insider. We are also using these testimonials in our latest advertising initiatives.
As the new year gets underway, business aviation will continue to face many challenges,
including possible service and budget cuts at the federal agencies that provide critical aviationsupport services, as well as the prospect of new taxes and fees to pay for those services, in
order to address our nation's continuing fiscal crisis.
The good news is that everything NBAA and GAMA have been saying for the past five years
about the benefits of business aviation - to citizens, communities and companies - is true. We
have the data to prove it and the voices to tell it. As we move forward, let's make sure we all
continue to communicate that message to government officials and the general public. ✣
january/February 2014 | 5
Table of Contents for the Digital Edition of Business Aviation Insider - January/February 2014 (PREVIEW)
Business Aviation Insider - January/February 2014
Tips & Tools
Ask the OSG
Regulatory Hot Topics
Business Aviation in 2014: Framing Up the Year to Come
Out With the Old, in With the New: Three Policy Trends That Could Change How You Fly
In a Still-Recovering Aircraft Market, Refurbishment Takes Off
Midwest Manufacturers ‘Taking Care of Business’ With King Air
Special Section: Corporate Helicopters
Business Aviation Insider - January/February 2014 (PREVIEW)
If you would like to try to load the digital publication without using Flash Player detection, please click here.